MISSION VIEJO, CA – Rising Hass avocado common promoting costs (ASP) drove larger retail gross sales throughout second quarter holidays. A current vacation retail recap revealed by the Hass Avocado Board (HAB) BB #:302050 indicated elevated greenback gross sales throughout Easter, Cinco De Mayo and Memorial Day. The spring holidays drove a mixed 123.1 million models and $179.1 million in retail greenback gross sales. As the one unbiased avocado group that equips all the trade for achievement, HAB produces quarterly studies about nationwide vacation retail gross sales efficiency. The vacation studies present insightful gross sales data for retailers, class managers, entrepreneurs, and trade leaders as they plan vacation promotions and search for alternatives to develop avocado gross sales within the upcoming yr. The data beneath offers a snapshot of the amount and gross sales information for every Q2 2022 vacation. Easter Easter week ASP elevated +25.2% to $1.51/unit versus 2021. Higher ASP drove greenback gross sales to a 4-year excessive of $58.7M. Avocado quantity for Easter week fell -10.4% from 2021 to 38.9M models. On common, retailers noticed Easter week gross sales of $1,555 and 1,030 models per retailer. The West and California areas offered probably the most quantity and had the best greenback gross sales. With elevated ASP throughout all areas, costs throughout the nation ranged from $1.24/unit in South Central to $1.68/unit within the Northeast area. Small Hass avocado greenback gross sales elevated by +34.9% throughout the vacation, including +3.4M to the class. Cinco De Mayo Avocado greenback gross sales throughout Cinco De Mayo week reached $62.2M, up +14.5% over the earlier yr. However, avocado unit gross sales fell -9.8% to 41.8M models in comparison with the identical vacation week in 2021. ASP throughout the vacation week was up +27% to $1.49/unit vs. 2021. Price will increase ranged from +16% in California and +38% within the Northeast. Nationally, Cinco De Mayo greenback gross sales elevated by +7.9M vs. 2021, with greenback development posted in each area. During the vacation week, nationwide quantity decreased by -4.5M models when in comparison with the earlier yr. All areas posted a quantity decline versus 2021 besides the Great Lakes area. Memorial Day ASP throughout Memorial Day week elevated +32% to $1.61/unit, driving avocado gross sales for the vacation up +10% to $58.2M vs. 2021. Avocado quantity declined by 16% to 36.1M models for the vacation week. On common, retailers noticed gross sales of 955 models and $1,539 per retailer throughout the week. The West, Southeast and California areas had the best per retailer unit and greenback gross sales. Nationally, ASP rose by double digits in all areas, +19% in California and +52% within the South Central area. Small avocados (4046) accounted for the most important share of complete class, 26.7% of {dollars}, and confirmed the most important incremental greenback improve, including +4.8M to the class for the vacation. HAB releases a vacation recap every quarter, protecting avocado gross sales tendencies for key avocado holidays and occasions. In every vacation report, customers can view year-over-year gross sales efficiency for every vacation week. Each report particulars gross sales tendencies for greenback gross sales, models, and common promoting value, which offers insightful data for planning future vacation promotions. For extra details about avocado gross sales for every vacation, go to hassavocadoboard.com. About The Hass Avocado Board The Hass Avocado Board (HAB) exists to assist make avocados America’s hottest fruit. HAB is the one avocado group that equips all the international trade for achievement by gathering, focusing and distributing investments to keep up and increase demand for avocados within the United States. HAB offers the trade with consolidated provide and market information, conducts vitamin analysis, educates well being professionals, and brings individuals collectively from all corners of the trade to collectively work in direction of development that advantages everybody. The group additionally collects and reallocates funds to California and importer associations to learn particular nations of origin in selling their avocado manufacturers to prospects and customers throughout the United States. from https://vegetablesnow.com/spring-holidays-generate-almost-180-million-in-retail-avocado-gross-sales/
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