With Cranberries, Holidays Tablescapes Will Never Be Boring as Ocean Spray Launches an Original Dance Track BOSTON – Ocean Spray Cranberries, Inc., BB #:101525 the agricultural cooperative owned by greater than 700 farmer households, at present introduced the Power Your Holidays marketing campaign for this yr’s vacation season, introducing the infectiously wiggling, jiggling cranberry as probably the most highly effective celebration visitor in the home, taking the cranberry from a standard side-dish to a daring center-stage desk star. Developed by Ocean Spray AOR, Orchard Creative (NYC), and directed by Jeff Low, the artistic marketing campaign launches with a comedic spot that includes a bespoke monitor created by Mack Goudy Jr. of the legendary digital dance group: The Detroit Grand Pubahs. Tables throughout the nation already know the cranberry to be a strong vacation visitor, because it’s usually the one vibrant purple meals in an expansion of beige potatoes and casseroles. But this yr, Ocean Spray desires everybody to really feel that energy. The “Power Your Holidays” marketing campaign spot exhibits an all too acquainted scene: a tense, bored household compelled collectively in a proper eating room for a vacation dinner. The father comes into the room from the kitchen, putting on the middle of the desk the principle occasion: three wiggling, jiggling logs of Ocean SprayÒ Jellied Cranberry Sauce. As the jellies wiggle, the household is transfixed. They every start to reflect the jelly, wiggling and jiggling simply because the jelly does. Soon, the entire desk erupts, and what was as soon as a boring dinner is now a full-out celebration. “Cranberries have offered the punch on vacation tables for hundreds of years and we wish individuals to see with new eyes, the ability throughout the cranberry that we and our growers know so nicely,” stated Dan Hamilton, Head of Marketing CoE at Ocean Spray Cranberries, Inc . “We hope individuals will really feel the enjoyment from Ocean Spray this vacation season. What higher manner to do this than the enjoyment of watching the long-lasting jiggle of our jellied cranberry sauce?” “There’s one thing hypnotic and charming about watching jelly jiggle. It’s onerous to be mad if you see it. We took that fact and adopted it to its illogical conclusion.” stated David Kolbusz, CCO of Orchard Creative. The holistic marketing campaign options TV & digital spots with customized music made by Mack Goudy Jr. Creative shall be launched throughout the US inside streaming video platforms, throughout social media, and customized media partnerships, together with Vox. Social and digital extensions of the marketing campaign purpose to ask America to jiggle with Ocean Spray this vacation season. KWG, Ocean Spray’s Media AOR, is main the media purchase for the marketing campaign. Power Your Holidays Campaign will be discovered right here. The authentic music and prolonged model shall be obtainable on Spotify this month. About Ocean Spray In 1930, Ocean Spray was based by three maverick farmers – bonded by daring cranberry love. Since then, we have grown right into a vibrant world agricultural cooperative, constructed on the power of roughly 700 farmer households within the United States, Canada and Chile. Together, we have labored to protect the household farming lifestyle for practically 100 years, and for generations to come back. Today, our cranberries present up in additional than a thousand deliciously nourishing merchandise in over 100 nations worldwide. United by ardour and goal, Ocean Spray is dedicated to trailblazing the ability of the mighty cranberry by way of its offbeat style and uncanny diet to feed happier lives for all. Born Tart Raised Bold. from https://vegetablesnow.com/ocean-spray-launches-power-your-holidays-marketing-campaign/
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